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helpKeys to a successful website

Keys to a Successful Website

There is a plethora of website advice on this website and elsewhere.  But what are the basic things that every basic website should consider? Here are six core competencies you should look for in your website project.

A Good domain name

Your domain name plays both a practical and an emotional role.  It is perhaps the most primary way people will find your website and it is an integral part of your brand on the internet. Choose wisely and protect your investment. [ Choosing a Domain name ]

Reliable web hosting

The web hosting you use will determine if your site loads at all. The market for web hosting is very competitive around price, but this is a highly technical relationship on which your entire internet presence (incl. email in most cases) will rely. Understand the market and go with someone you can trust. [ How Your Website Works ]

User-friendly design

Your readers need to be able to find the content they are looking for quickly and easily.  Attention spans on the internet are short and people are busy.  Focus on simple, friendly navigation and design elements over complicated design or technologies.

Substantive content

A perfect design is useless if it is not filled with relevant content.  There are many things a website can communicate.  Be clear about the purpose of your website and take the time to write thoughtful content. 

Ease of maintenance

Your website will make a huge first impression.  Current content communicates that your organization is alive and well. Make sure you have a realistic plan for maintaining the website content, so visitors will keep coming back for more.

Emergency Plan

Despite our best planning efforts, something always goes wrong.  Be sure you have systems in place so your website won't be wiped out if your intern clicks delete or your web host goes bankrupt. Automated backup systems are an essential part of any website, so you don't have to start from scratch in a worst case scenario.

Chris Paige
Consultant


267-507-5507
efax 206-350-3758
chris@ready-set-go.biz
www.ready-set-go.biz
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Ready Set Go!
Business development and project management solutions
for your small business or non-profit organization